OK, that’s a bit of clickbait … they actually have 60% so while it’s not yet 100% ownership, they are on their way. The other 40% of Hulu is currently owned by two companies with Comcast owning 30%, and AT&T owning 10%. This is a massive change from just a few years ago when
FOX, Disney, and Comcast each owned one-third of Hulu.
Now Hulu doesn’t yet have the traffic that other cord-cutting sites do, but it is growing and Disney has hinted they plan to use Hulu to stream their adult-focused programming and have children’s programming on their new Disney service. We still may not know for a few months or even a year exactly what control over Hulu Disney has.
I’ve seen a variety of responses to this news. For some fans, it’s a positive move. Disney can now integrate the X-Men and the Fantastic Four into the Marvel Cinematic Universe, should they choose to do so (they’re definitely going to choose to do so). However, there are also concerns about Disney becoming a creative and economic monopoly. Will they drown out competitors and stifle creativity?
It’s likely that Disney will also start programming the Marvel Netflix shows on this channel, although it has to be stated that according to the contract they cannot be aired for 2 years from the time they were canceled on Netflix.
My hope is that Disney continues to allow for a diversity of content. Fox has some great films in its recent repertoire: “Logan,” the Planet of the Apes reboot series, “The Martian,” and “Kingsman: The Secret Service” (the sequel…not so much). Not to mention classics like “Alien” and the original Star Wars trilogy.